Pete Codella
Bountiful, Utah
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I’m an Accredited Public Relations advisor, experienced business communication professional, marketing, and advertising counselor. My firm is Codella Marketing. My focus is online public relations and social media. I’m president of the Social Media Club of Salt Lake City. I’m the first and only person to serve as president of the Las Vegas chapters of IABC and PRSA. In 2007 I was named Communicator of the Year by IABC/Las Vegas. In 2006 I founded NewsCactus, the market’s most cost effective, hosted, social media equipped online newsroom solution. |
| birthday | April 10th |
| political views | Independent |
| religious views | The Church of Jesus Christ of Latter-day Saints |
| hometown | Niskayuna, NY |
| relationship status | Married |
| activities | business communication, public relations, marketing, social media, weightlifting, outdoor recreation, rollerblading, hiking, wood working, playing with our family pet (a weimaraner), family activities |
| interests | social media, technology, electronics, music, religion |
| music | top 40, r&b, jazz |
| tv shows / movies | Bond and Bourne series, Ugly Betty |
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Pete Codella posted a blog entry 2 days ago
Domain squatting, cybersquatting and typosquatting
Are you charged with managing a brand in the marketplace? Do you stress over protecting your brand image?
No doubt you’ve seen or been confronted with the unauthorized registration of brands or company names online.
Today the U.N.’s World Intellectual Property Organization ruled in favor of Jay Leno instead of a cybersquatter in Texas who registered the domain thejaylenoshow.com five years ago (re... more »
Pete Codella posted a blog entry 3 days ago
Social media song and video: Crazy Little Thing the Web
If you follow me on social networks, you’ve most likely seen the YouTube video I posted last week. It’s a fun social media song and music video I put together with the help of some talented friends.
The project is the result of an idea I received after presenting at the Social Media for Communicators conference in Las Vegas in March.
I wanted to do something with music that was different and wou... more »
Pete Codella posted a blog entry Jun 29, 2009
About YouTube video views
Perhaps you’ve seen through my social network channels that on June 24 I published a social media song music video on YouTube.
Just so you know right up front, I wrote the lyrics and performed in the video. Some were uncertain as to what type of music video and song they’d be viewing and listening to, and were surprised to see me in it! The project is something I came up with, with the help of sev... more »
Pete Codella is announcing Crazy Little Thing the Web - my new social media music video - http://snurl.com/ks7ia
Jun 25, 2009
Pete Codella posted a blog entry Jun 22, 2009
How Twitter accounts are hijacked
Perhaps you’re popular enough that people want to be you.
On Twitter, there’s only one level of security. Everyone knows your username because it’s in your URL. All they have to do is guess your account password and they can suddenly begin tweeting as if they are you.
This happened to the LDS Church News last week. Someone figured out their password and then changed it so the Church News could... more »
